While working with Okamura to update their showroom for NeoCon 2012, the need arose for art in the ‘conference room vignette’. Some within Okamura wanted to incorporate art that was comparable to what is normally seen in a corporate setting, while others wanted to use the space to show off more of their beautiful product photography, like what we used to create the macro graphics throughout the showroom. NeoCon was fast approaching, and because Okamura had many other things to prepare for the show, the decision of what the art would be was left to m+ (muahahaha!)

After a brief in-house meeting, it was quickly decided; let’s do both! Okamura’s upscale office furniture is so beautiful, it is art in and of itself. We printed out the photography that we had to work with and started folding the paper to see what other interesting forms we could create while accentuating the subtle beauty in the detail of Okamura’s product. Once we had a plan for each of the 6 images we wanted to create, it was taken back to the computer to become a reality.

Each image takes the photograph of one chair and either repeats or mirrors it to construct hypnotic and surreal works of art. The final images were printed in our studio and taken to the Frame Factory to be properly mounted and framed. We were able to deliver them to the showroom the day before NeoCon, and unveiled our creations in front of a dozen Okamura decision makers and employees from around the globe. As soon as the craft paper wrapping came off, the cell phones and cameras came out! We don’t know what they were saying, exactly, but we know it was good!

See the whole series, as well as the lovely framing details at our website!