Phenix Carpet Exhibit
Atlanta, GA Las Vegas, NV
Phenix is a growing US residential carpet manufacturer. They retained m+ to evolve their brand presentation, starting at Surfaces in Las Vegas, with new lifestyle imaging, logo impact and carpet line presentations. We repurposed and redesigned old retail waterfall units as part of the exhibit, and created a more organized, heroic presentation. Custom elements included a suspended track light ring, catalog/product review counter table, carpet logo cut-ins, brand image panels, shadowbox displays and super graphics.