CASE STUDY
Exhibit & Information Display
m+ services provided
Exhibit Design
Information Displays
Environmental Graphics
Business, Marketing and Brand Strategies
Graphic Design
Branded Environments
Retail Design
Interior Design
Lighting Design
Architectural Collaboration
Digital Presentation Technologies
Project Management
Fabrication Coordination
Successful temporary or permanent exhibit and information displays are the ultimate integration of the wide spectrum of services marquardt+ provides. We approach exhibit and information displays with the same process as any permanent interior or architectural branded environment, working with preferred fabricators or competitive bidding complete designs as one would for permanently built space.
OLDCASTLE GLASS EXHIBIT AT AIA CONVENTION, LOS ANGELES
Oldcastle Glass exhibit designed as a two-story building experience
Cirque du Soleil transportable front-of-house retail
Temporary and adaptable exhibits and information presentations require skills in interior/architectural design, retail/product display, custom detailing and fabrication, brand communication, graphic design, and strategic lighting design.
In order to successfully drive a return on investment, a physical presentation of any commercial product and/or service must communicate and integrate the core intent, whether high level brand awareness or targeted and specific marketing, data, or sales strategies.
As an innovator in branded environments built upon a truly integrated interdisciplinary design process, it is exhibit and information displays that truly represents the marquardt+ approach to our work. Knowledge and experience from this type of work informs every m+ project from corporate interiors to brand and identity strategy development.
LUMICOR MODULAR EXHIBIT
Rendering showing four modules applied to 20′ x 40′ exhibit space
Left: Lumicor exhibit installation showing 2 modules applied to 20′ x 20′ space; Right: Exhibit module application options
process
The foundation of our design process is a deep dive into understanding our client’s intent and objectives, which includes their unique business, marketing, sales, and brand strategies as well as desired outcomes.
Once we have a clear understanding of the client’s objectives we develop concepts based on the optimal ways to engage their target audiences thru concentric circles of engagement; from walking by the exhibit to an encounter with specific products or services requiring detailed information or support.
TARKETT | JOHNSONITE EXHIBIT
Floating information console
ART CHICAGO TEMPORARY SHOW
Mobile panel system mimicking permanent walls, allowing for exhibit flexibility
WILLIAM F. EISNER MUSEUM OF ADVERTISING & DESIGN
Display panels demonstrating how profiling works in advertising
outcomes
Many installations, especially trade show exhibits, look like a variation on the same exhibit system and theme and are made of the same off-the-shelf, stock exhibit systems and materials. The only differentiators from exhibit to exhibit become the individual company logo identities and product/service components themselves.
When exhibits and information displays are designed based on the process we use, they will by nature differentiate themselves from their competition. This includes utilizing unexpected details and materials that elevate the brand experience and keep every detail focused on the intent. One way to do this is to fabricate a display out of the actual products a manufacturer may be presenting, for example!
Profiles exhibit entry
Package as content: selling joy (from profiles exhibit)
Custom solutions do not necessarily mean greater expense. Instead, a custom approach can provide a more strategic focus of where exhibit fabrication dollars are spent, and can maximize the user experience and and intent, thus providing a greater return on investment.
FOREST PRESERVE OF WILL COUNTY: PLUM CREEK NATURE CENTER
DUPONT SURFACES EXHIBIT
Left: Surface product display detail; Right: Dupont Powermat presentation
PHENIX CARPET EXHIBIT
Exhibit concept plan
Exhibit concept details
TETRAPAK SUSTAINABILITY PORTAL
One of eleven interweb display portals that allow employees to share sustainability stories internally across North America
JOEL BERMAN DESIGN EXHIBITS
Left: Exhibit detail of cast glass discs on internally illuminated steel pole; Right: Exhibit detail of cast glass samples on beam display