CASE STUDY
Nestler Strategies, Inc.
m+ services provided
Business Strategy Consulting
Brand Strategy Consulting
Marketing Strategy Consulting
Identity/Logo Design and Development
Brand Standards
Print and Digital Collateral Design and Development
Website Design
Project Management
Mark Nestler approached us about ideas regarding a new go-to-market advisory services practice for manufacturers and distributors of commercial interior products. Mark’s goal was to leverage his decades of expertise in the c-suite leading overall company product development, positioning, and marketing strategies including during his time holding key leadership positions with Atlas Carpet Mills, Inc. and AtlasMasland. We have worked with Mark for over three decades and it was an exciting challenge to help him launch this latest venture.
Through a series of discussions and feedback as Mark developed his business strategy, we worked with him as a sounding board, eventually developing his brand and marketing strategy, positioning, content, and components to support him and his team’s ongoing evolution of Nestler Strategies, LLC.
Name ideation and logo design
brand naming, identity, logo, fonts
Given our past experience working with Mark, we had an inside understanding of his approach and thinking. Mark needed an identity that honestly expresses his brand truth. As a leader he is both known for his creative intelligence and thought leadership, combined with a professional stability, maturity, and business/financial acumen that few advisors in his field have behind them.
Through a series of work sessions and research, Mark and the m+ team were able to quickly boil down the naming process to the essence of his name Nestler (to leverage his leadership equity and personalized reputation) combined with Strategies (the literal expression of what he and his team will be providing without limiting it to one area of focus).
We considered a series of fonts, and chose modern simple san serifs for both digital and print applications that are future thinking and clear, while having proportions that suggest a more subtle expression of classic legacy.
We also chose an impeccably tailored blue and crisp white as the primary brand colors, representing Mark’s professionalism and solidity, adding a palette of secondary blues and suggested stock photography imagery that represent his agility and fresh approach to thought leadership.
Brand color palette opacities
Logo icon bullets
Business cards
Business digital and print stationery
Brand typography
Brand style imaging
website
To support the Nester Strategies brand experience, the website needed to provide clear and direct services and expertise information. For Mark and his team, this means keeping text concise and to the point, with a simple navigation system so the viewer is focused on the content and not the website design itself. The site was to provide the Nestler Strategies experience and services first, supported by Mark’s thought leadership and then his industry participation. It was also important that the website have a simple back end for Mark and his team to update once each section template was designed, and thus why we customized an expandable template.
Nestler Strategies also wanted the site to be active not static, so we provided simple capabilities for the team to link articles and experiences on their LinkedIn posts and profiles to the website and vice versa, while allowing the site to build an online archive of developing case studies and also thought leadership experiences in conferences and other activities by Mark and his team.
The result is a honest and pragmatic presentation and representation of Nester Strategies and Mark and his team, their approach, thinking, and solution-making for potential and ongoing clients. Marquardt+ is fortunate to have been asked to work with Mark on developing Nestler Strategies, LLC and also will be working with them as consultants to our practice and our clients when their expertise is required!
Nestler Website
design team, marquardt+
+ Tom Marquardt
+ Frankie Albrecht