Atlas Carpet Mills Exhibit
Los Angeles CA, Chicago IL
Atlas Carpet Mills asked marquardt+ to complete a custom designed trade show display, both large format and small format corridor displays. The emphases of the design was on differentiating Atlas Carpet Mills brand from conventional commercial carpet mills, showcasing them instead as a boutique commercial carpet mill, and ease of set-up/tear down.
To ease the minds of the Atlas Carpet Mills reps about the tear down process, Tom Marquardt instituted the (2) martini test. The Atlas team easily tore down the exhibit, thus verifying that the design accomplished both goals: easy tear down and the establishment of large carpet sample displays for which Atlas is now known.