Chicago IL, Tokyo Japan
marquardt+ was called upon to help elevate the recognition of Okamura’s showroom and brand presence through environmental graphics that organize the space and contrast in size and scale to the furniture itself, allowing organizing backdrop and resting points for product displays. We utilized existing product photography and enlarged choice images to focus on the beautifully engineered details of their product, a hallmark of their brand and reputation. Some images were scaled to use the entire 10′-6″ wall height. The images were reproduced in a toned down grey scale to avoid being overbearing to the product while contrasting by size. The same technique was used on the smaller column surrounds, creating an overarching common language to the showroom, emphasized with strategic lighting and points of view.