Tetra Pak Brand Overlay System*
Denton TX, Vernon Hills IL
marquardt+ developed a consistent brand overlay system for TetraPak to apply internally to (11) North American facilities interiors as part of their international rebranding intent. New elements included approved interpretations of the new Tetra Pak logo and brand strategy layered into the interior, and in some facilities, exterior experiences.
This package presents the first applications, implemented in their North American manufacturing facilities in Denton, Texas. The project included both literal and abstract brand messaging overlays: including entry/reception walls, exterior/interior landscaping, carpet cut-ins, glass partition graphics, product/packaging displays, presentations, artwork and environmental graphics, rollout information, employee recognition areas, production statistics and workgroup performance information, branded wallcovering, identity lighting, sculpture, lounge and creative specialty furniture, sight line areas, transfer space sequences, suspended visuals and/or simple moveable display walls and millwork.